Last year, totaljobs.com launched a new mobile site, aimed at helping jobseekers anywhere, anytime. And it seems that this move was very popular, as a boom in mobile consumption has helped the site to achieve a record 5 million site users during January... that and a brand new national TV and radio campaign featuring new character Mr Luck (pictured).
The record-breaking month was driven by a big investment in product development to make the jobseeking journey as easy as possible, a message that is key to the 'It's not luck, it's Totaljobs.com' campaign. Mobile visits now account for nearly one in five total site visits to the site (17%). As part of an overall strategy to enhance user experience through technology, totaljobs.com also developed innovative new features last year, like the maps and transport links tools to make the effort of locating where jobs are based easier than ever before. Totaljobs.com has also allowed for the rise of jobseekers using social media by enabling LinkedIn and Facebook profiles to be linked to users’ profiles.
The increase in traffic to the site in January was impressive, rising by 45% year-on-year with job applications exceeding 2.8 million (a year-on-year increase of 36%).
Caterina Masso, senior marketing manager of totaljobs.com, explained: "We have developed a series of technological advancements to ensure we are ahead of the curve and importantly, adding considerable value to both recruiters and jobseekers. This value was identified and created by helping jobseekers take the ‘luck’ out of finding a job; through technological innovations such as mapping and mobile tools as well as a partnership with Facebook and LinkedIn."